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Our story

Happy Plant Protein is a Finnish company founded in 2024 as a spin-out from VTT, Finland’s leading technical research institute. The company is owned by three founders and early investors: Nordic Foodtech VC, Butterfly Ventures, and VTT Holding.

Happy Plant Protein is led by a world-class team of industry experts, combining deep expertise in food technology, business growth, and commercial execution. Our leadership team has a proven track record in scaling food innovations, securing strategic partnerships, and driving global market expansion.

 

Protsku

“We exist to create food solutions that inspire joy and makes you just smile”

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TEAM

Partner with Happy Plant Protein

Jari

Jari Karlsson

 

Specialist in business, marketing and commercialization and bringing advanced innovations to the market.

Pekka

Pekka Lehtinen

Chief Technology Officer, co-founder, D.Sc.
 

A visionary with extensive experience in food technology and science. +30 years experience in food science.

 

Elli

Elli Laukkala

Chief Product Officer, co-founder
 

Decades in food development. An experienced developer of successful plant-based foods.

 

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